Agentic AI for the partnership economy
Agentic AI that keeps people at the heart of partnerships
Partnership revenue still runs on spreadsheets, inboxes and too many logins. XPFlow builds the AI that takes that work off your team’s plate, starting with Alfie, our flagship product, which finds, vets and activates the right affiliate partners so your people can focus on the relationships.
Meet Alfie #FreeTheHumans
Partnership marketing is still a manual job.
Lots of data. Lots of processes. Lots of logins. Most affiliate and partner programs run across disconnected platforms, spreadsheets, and inboxes, and the people running them spend their days moving information from one to the next.
AI made that gap impossible to ignore. So we built the product to close it.
Meet Alfie
Alfie, an XPFlow product
Agentic AI that runs the full partner lifecycle, from discovery and outreach to management and optimization, so your team can focus on the relationships.
Just five minutes a day, and every partner relationship is running and optimized.
Built for brands looking to scale their partner programs and agencies looking to run more programs, more efficiently.
Alfie saves you up to 20 hours a week in busywork.
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Discover
Paste your URL and Alfie proposes up to six keywords, then finds the review sites, niche blogs and creators that fit what you sell.
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Approve
Every prospect gets a fit score from 0 to 100, built on seven signals, so you decide who's worth a pitch with the research right in front of you.
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Connect
Alfie finds the right contact at each partner by name, and every address is verified before an approved email goes out.
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Engage
Each opening email is drafted from what that partner actually publishes, with timed follow-ups after it. You read, edit and approve, and replies come back to you.
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Deploy
Alfie holds every partner in a stage and keeps the stalled ones in front of you, so a partner who said yes doesn't go quiet before they're live.
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Convert
Your network keeps handling tracking and payouts, while Alfie keeps every partner moving until they're live and producing.
Meet Chief of Chaos · Done-for-you services
Chief of Chaos, elevated by XPFlow
Industry experts who fill in the gaps on your team.
Senior partner marketers in your corner, whenever you need them.
Some teams want software. Some want a hand. Chief of Chaos is our done-for-you services team: partner marketing experts with 30+ years of growth marketing behind them. We’re not here to replace your team. We’re here to back it up, with the strategy, hands-on management, and know-how to get the most out of Alfie.
Who it’s for: brands and agencies alike.
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Strategy
A partner program plan built around your goals.
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Hands-on management
Experienced operators running the day to day alongside your team.
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Real results
From first partner to measurable revenue, we stay with it until it works.
Product-led. Expert-backed.
AI does the busywork. People own the relationships.
Partner marketing is built on relationships, and the decisions that matter most still need a person behind them. Advertisers tell us the same thing: you can't fully automate affiliate, and you shouldn't try. Alfie is built to support your team, not replace it. When you want more hands on deck, our experts step in.
Choose how you work with us.
| What you get | Alfie | Alfie + Chief of Chaos | Chief of Chaos, full service |
|---|---|---|---|
| Best for | Teams that want to run it themselves | Teams that want expert backup | Teams that want it done for them |
| Partner discovery and vetting |  | | |
| AI-drafted outreach | | | |
| Program runs in Alfie | | | |
| Expert strategy | – |  | |
| Full reporting | – | | |
| Weekly meetings | – | | |
| Done-for-you program management | – | | |
| Full affiliate program management Running the whole program in your network (CJ, Impact and others): payouts, tracking, everything. | – | – | |
Built on real programs
Programs our team has built, with results we can name.
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150
New customers a month for Skin Laundry, without cannibalizing paid search
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27
Advertiser partnerships in six weeks for Panasonic Well, ahead of the CES 2025 keynote
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78,000+
Downloads at a $4 CAC for the TikTok U.S. launch
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150+
Combined years of growth marketing experience
See what Alfie can do for your program.
Bring the platforms you already run. We'll show you how Alfie and our team fit around them.
Alfie works alongside the network you already use, so there’s nothing to migrate and no percentage fee on your revenue. Your platform keeps handling tracking and payouts, while Alfie keeps every partner moving until they’re live and producing.
Alfie works alongside the top platforms in the industry.
No platform? No problem.
Meet Alfie